I’d like to say when I was designing the logo for WeTheChurch.org I put a ton of thought into it.
I had one thought. Knowing that Twitter was going to be a huge part (if not the biggest) of the interaction with the site, I wanted a logo that would stand out on the “friend grid.” I’m not sure what the official name is, but you’ll notice below it’s a grid. Of friends. A friend grid if you will.
Anyway, I wanted the logo to stand out as much as it can in a small form. Most of the icons in the grid are faces. Because of that I wanted an exact circle contrasting with the square icon to draw the eye. Add a simple two-color look and there you have it. Total time, it took about 10 minutes.