Take the time to make it right

Despite being a small studio, I get emails every day from people looking to work with us, either in design or photography. One thing I’ve noticed is how people don’t take the time to make sure the email is spell checked. I know it’s a small thing, but if you send me an email full of misspelled words and links that don’t work, it doesn’t paint a pretty picture.

I know design and photography don’t always require great writing skills, but it does require attention to detail. If you can’t do it in a simple email, how can I trust you to do it on a big client project? So next time you’re soliciting potential work, please make sure it’s all spelled correctly. Check the links before you send them out. Make sure they go where you want.

I take the time to look into everyone that sends me an email about work. I check your links and do google searches for you and the things you talk about. Sometimes it leads me to some great people. So also take the time to make sure your “online life” is in good order.

In short, look at the email as a presentation. It’s a pitch for not only what you can do, but who you are as well. What kind of picture are you looking to paint about yourself? Does your grammar and online interactions reflect that picture?

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