The creative mindset

Check out this comparison of the promotional websites for Apple, Dell, and HP.

It proves that if you have the creative mindset, it extends to every aspect of your business. My favorite part was not just comparing the aesthetics of the sites, but also the urls. Tell me Apple doesn’t think these things through better than the rest of the industry. I think it’s part of the reason behind their astounding growth. They think through even the little things.

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