Trashing good work

When designing or writing, I’ve often hit that point where the piece I’m working on is good but not great. It’s good enough. The client would be happy, therefore I should be happy.

I’m never happy though. I keep pushing through until it becomes great. Sometimes that involves walking away for a few hours and viewing it with fresh eyes. Sometimes it takes the drastic step of trashing perfectly good work and starting over. It’s like the first run at it was to get the good ideas out of the way and make room for the great ones. It’s scary, going in a different direction when you are basically done with something, but I think that’s what separates good creatives from great creatives.

What are you working on that could be truly great if you just started over?


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