While shopping with my wife at Sam Moon (or as I like to call it, the fifth circle of Hell) it became really irritating to see all the packages of cheap jewelry that said “best quality.”
This reminds me of all the businesses in the world that brag about being the best quality. Only about 10% of those really are best quality. The other 90% are either ignorant or just plain lying about it.
You shouldn’t have to say you’re the best quality. It should just be obvious to everyone who ever deals with you.